What's that? It's a bird...It's a Plane...It's Acura! Okay well perhaps not as awe inspiring as the flying superhero we all love. Well maybe not all of us, but we can at least appreciate Superman and his contribution to pop-culture. So why involve Honda's luxury division with Superman? Well I honestly think Acura owes a nod to the DC Comic superhero, thanks to Acura's current model design direction, in which every model it seems from their leather wrapped SUV's to their sport-oriented sedans bares a huge shield on their chest...eh I mean huge silver grill on their front end, that evokes Clark Kent's signature "S" though replaced by Acura's skewered "H" for an "A" (H for Honda A for Acura. Isn't that special).
What happend Acura? A few years ago you were putting out pleasant, albeit a little boring, vehicles for the upper-middle/upper-classed consumer to ho-hum to offices and suburban America. Acura's bread and butter, the 99-03 Acura TL, was designed not to offend but to make money and it did. Sure it could easily get lost in the pack, but a handsome pack all the same. And than Acura upped the ante with the sport-inspired 2004 TL. Sure it was a little snug in the rear, but it actually looked like it could hang with some of the bigger boys (I'm talking to you 5 Series). And yeah it was Acura TL overload in America, and everyone and their mother had one in Satin Silver Metallic, but still not an ugly car to look at. And that was basically the same for all of Acura's lineup at that time. But than what does Acura do?
It unveils the chunky 2007 Acura MDX with is superhero shield front and center. It was an eerie warning of what was to come for the rest of the fleet of Acura vehicles. Soo
n you couldn't look at an Acura without it's shield in your face. I'm curious where this came from? I understand it's bold and different for the brand, but a shield is meant to keep folks away right? Well Acura may be doing just that, with it's latest shielded designs and over styled rear ends. I have this theory that current model Acura's only look good with beer goggles. You know how beer goggles can make everything look so right, but than ya take them off and you want to gouge your eyes out with a rusty nail? Which I guess beer goggles can be fun, but they can have dire consequences.
It unveils the chunky 2007 Acura MDX with is superhero shield front and center. It was an eerie warning of what was to come for the rest of the fleet of Acura vehicles. Soo
n you couldn't look at an Acura without it's shield in your face. I'm curious where this came from? I understand it's bold and different for the brand, but a shield is meant to keep folks away right? Well Acura may be doing just that, with it's latest shielded designs and over styled rear ends. I have this theory that current model Acura's only look good with beer goggles. You know how beer goggles can make everything look so right, but than ya take them off and you want to gouge your eyes out with a rusty nail? Which I guess beer goggles can be fun, but they can have dire consequences. I suggest Acura go through a fashion makeover and rip off all the accessories they have glued on their models to look "oh so bold," and take a gander at the clean slate they have with some of their models, slap an "A" on a simple grill, and call it a day. That should give Acura plenty of time to focus on it's RL and what's been wrong with that picture for so long now.
The Guy Who Knows Cars
The Guy Who Knows Cars
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